Reasons to Visit Pembrokeshire

Discover our recommended places to visit and what's on

There is a whole multitude of reasons to visit Pembrokeshire in 2025, with a never-ending list of activities to enjoy, plenty of fantastic places to sightsee and lots of attractions you can spend the day at. Things to do in Pembrokeshire in 2025 include a calendar jam-packed with great events and, of course, an epic array of beaches to explore. 

The Pembrokeshire Coast makes an excellent choice for a holiday destination with activities and attractions to suit everyone, from solo travellers to families holidaying in groups and couples enjoying romantic getaways together. To help you plan unforgettable holidays in Pembrokeshire, we’ve highlighted some of the many great things you can do in the area.

This piece covers the best things to do in Pembrokeshire in 2025; we’ve outlined where to go and what to do, plus when you can see certain things or attend specific events. Whenever and wherever you choose to explore, you won’t have any trouble finding accommodation. At Coastal Cottages, we have an extensive collection of holiday cottages in Pembrokeshire, so whether you want somewhere family-friendly or you’re travelling with a big group, there’s sure to be something that ticks the right boxes.

Keep reading to find out what’s on in Pembrokeshire in 2025.

Endless Activities

The Pembrokeshire Coast is blessed with more than 186 miles of wild, rugged coastline, making it an ideal choice for an activity break. The crystal-clear waters are perfect for kayaking and paddleboarding, whereas the Atlantic swells become an adventure playground for surfers, power-kiters and those who love to go coasteering. When it comes to indulging in activities in Pembrokeshire in 2025, watersports have to be on the to-do list.

Kayaking near Strumble Head

If a week of watersports sounds like heaven, then wait until you hear about the beaches in the region. You’ll be spoilt for choice with Blue Flag beaches like Whitesands, Broad Haven and Tenby’s four beaches, which are all perfect for family holidays due to the convenient facilities. There is also a wide selection of quieter beaches such as Traeth Llyfn, Musselwick and Wisemans Bridge, which are dog-friendly all year long. (Read about the very few dog restrictions on beaches in Pembrokeshire).

Family-Friendly Attractions

When searching for places to visit in Pembrokeshire with the family, you’ll likely find Folly Farm, Heatherton and Manor Wildlife Park listed as recommendations. These terrific attractions are easily some of the best things to do in West Wales in 2025 (and every other year, in fact).

A Tenby holiday or a stay in the nearby surroundings of South Pembrokeshire places you well for enjoying family days out at these attraction parks, with several only a short drive away from the seaside resort. Folly Farm and Manor Wildlife Park offer chances to see selections of exotic animals while Heatherton and The Dinosaur Park offer activities your kids will enjoy for hours.

There’s also Tenby Deer Park, Carew Castle, Pembroke Castle, Castell Henllys and the Welsh Wildlife Centre in Pembrokeshire that you might like to visit during your stay.

Delicious Food

Pembrokeshire is the perfect place to tour the streets of quaint delicatessens and hidden farm shops in the countryside. Enjoy a picnic with a spectacular view on the Pembrokeshire Coastal Path or enjoy a drink at any one of the local breweries and gin distilleries. 

For breakfast, head to The Mill Cafe in St Davids which serves a traditional Welsh breakfast complete with cockles and larver bread, or make your way to Blas at Fronlas in Newport. For food on the go, try one of Romy's delicious freshly-made sweet or savoury crepes alongside sweet cakes and hot coffees. If you’re a veggie, we recommend Runawayskiln by Marloes Sands, which is nestled on the edge of Pembrokeshire and serves vibrant, freshly prepared food and drink or PlumVanilla Cafe in the heart of Narberth.

Of course, you can’t holiday in Pembrokeshire and not try out the seaside staple fish and chips, so we recommend The Shed Fish & Chips Bistro in Porthgain, which is well-known for its local fresh fish and shellfish or Feccis in Tenby - an absolute must.

Lokky’s near Saundersfoot stormed the local foodie scene with its Pan-Asian menu as did The Stone Crab when it opened in Saundersfoot offering a fresh seafood menu. For pub grub, head to the award-winning The Stackpole Inn or The Castle in Little Haven. If you’re after a great view, then try Salty’s Beach Bar & Restaurant on Tenby South Beach or Sailors Safety in Pwllgwaelod.

Music Events 

What to do in Pembrokeshire in 2025? Book tickets for a music festival! Pembrokeshire is home to several music festivals includingFishguard Folk Festival,Fishguard International Music Festival, Aberjazz Blues Festival and Tenby Blues Festival to name a few. Expect intimate performances from a wide range of local musicians in a number of venues across Pembrokeshire, including pubs, restaurants and more. 

Westival is a four-day independent music & arts festival which has a house party atmosphere and sea views over Tenby towards Caldey Island. The Big Retreat Festival focusses on wellbeing and promises a schedule of feel-good experiences including live music, fitness, yoga, arts, workshops and much more.

High Energy Sports

Whether you compete for fun, spectate or are a serious athlete, there is something for everyone at Pembrokeshire's sporting events. The Tour of Pembrokeshire happens in the UK’s smallest city of St Davids every May (24th May 2025) and is a popular cycling event offering a variety of distances. Cyclists from across the world take part to enjoy breathtaking scenery, passing by wonderful natural history and stunning sandy beaches. The shorter routes are ideal for families and first-timers while the longer routes are suited more to experienced riders.

Long Course Weekend returns annually in June (27th to 29th June 2025) with thousands of athletes and supporters taking over Tenby for three days of multisports. Friday kicks off with a kids splash’n’dash followed by The Wales Swim on Tenby North Beach, Wales’ biggest open-water swimming event. Saturday is all about cycling with The Wales Sportive offering three distances before the weekend comes to a close on Sunday with The Wales Marathon, The Wales Half Marathon, a 10K and a 5K option.

Long Course Weekend

Tenby hosts a triathlon event every September, Ironman Wales (21st September 2025), which is one of the most famous endurance events in the world. Since its arrival, Tenby has earned the nickname ‘Iron Town’ because the challenge involves completing a mammoth 2.4-mile swim, a 112-mile cycle and a full marathon all on the same day! If you don’t feel up to the challenge yourself, it’s a fantastic atmosphere to enjoy as a supporter. 

Visiting Pembrokeshire in 2025

With so many reasons to visit Pembrokeshire in 2025, there’s no better time to book holidays in South Wales. Discover our full range of Pembrokeshire holiday cottages and find your perfect place to stay for an unforgettable 2025 getaway.